Plank Floors unveils new brand identity

Plank Floors, Australia's trusted manufacturer of high-quality engineered timber flooring, has unveiled a comprehensive rebrand that reflects the company's evolution and strengthens its commitment to making aspirational design attainable for architects, developers, and builders nationwide.

Founded in 2015 by skilled carpenter Richard Karsay, Plank has grown into a market leader delivering premium engineered timber flooring at an accessible price point across multiple sectors, from multi-residential and commercial to boutique residential. The rebrand marks a pivotal moment in the company's trajectory, aligning its visual identity and brand positioning with the quality of product and level of service it has become known for.

“Plank Floors has evolved significantly since we first started,” says Richard Karsay, CEO of Plank Floors. “This rebrand is about bringing everything into alignment and making sure the brand reflects the quality of our products and the level of client we're engaging with. It’s about preparing for the next phase of growth.”

Central to Plank's philosophy is a commitment to accessible quality, providing premium engineered timber flooring solutions that don't compromise on standards while remaining commercially viable for large-scale developments. The brand has deliberately positioned itself at the intersection of quality and value, offering architects, designers, builders, and developers a trusted partner for multi-residential and commercial projects.

“This rebrand reflects the strong relationships Plank Floors has built with architects, builders and developers, and signals our ambition to reach a new audience,” says Karsay. “It also clearly communicates how we offer value – that sweet spot between quality and accessibility – by sourcing quality materials and creating efficiencies in how we manufacture. That's how we deliver a product clients trust.”

The refreshed visual identity reflects this intention, with a confident yet approachable word mark and a new logo that evokes the precision engineering of the layered timber boards the brand is known for. The new website showcases the full range of timber flooring products, including options for customisation, and uses detailed case studies to highlight Plank Floors’ dedication to supporting clients from idea to reality.

This bold rebrand positions Plank Floors for its next chapter of growth, with the brand poised to deepen its presence across Australia's construction and design communities with renewed clarity of purpose and identity. Central to this evolution are the values that have always defined Plank – quality without compromise, trusted relationships, and a genuine commitment to helping clients realise ambitious projects.

For media inquiries, please contact:
Tegan Schwarz – tegan@tongueandgroove.com.au